SOLUTIONS // CAMPAIGNS

From objective to campaign.
Without the chaos between.

Bring research, strategy, audience thinking, simulation, creative production, scheduling and measurement into one campaign workspace.

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Campaign Builder

LIVING CAMPAIGN BRIEF

Your brief is a living document.

Objective

Product Launch — Q3 Sustainable Collection

Connected to: Pulse

Audience

Conscious consumers 25–40, urban

Connected to: Radar

Core Proposition

Move with the Earth

Connected to: Sim

Key Messages

Eco-certified materialsCarbon neutral by 2025Run for the planet

Channels

IG
TT
LI
EM

Timeline — 6 weeks

KPIs

2.5M Reach4% Engagement12k Clicks

MARKET CONTEXT

Plan with the market in the room.

Current conversations
Audience signals
Search behaviour
Competitor activity
Historical data
CAMPAIGN CONTEXT READY
Eco category +34% YoYCompetitor gap: TikTokPeak window: Wk3–4

CAMPAIGN SIMULATION

Test three directions before committing to one.

DIRECTION A

Sustainability angle

Message response0%
Creative response0%
Purchase consideration0%

DIRECTION B

Performance focus

Message response0%
Creative response0%
Purchase consideration0%

DIRECTION C

Community story

Message response0%
Creative response0%
Purchase consideration0%

CAMPAIGN TIMELINE

Every phase. Every asset. Every deadline.

RESEARCH

Trend report
Brief draft

STRATEGY

Positioning doc
Audience map

CREATIVE

Hero image
Video brief
Copy deck

PRE-LAUNCH

Teaser posts
Email sequence

LAUNCH

Go-live
Press release
Ads live

AMPLIFICATION

Boost spend
Influencer outreach

OPTIMISATION

A/B test
Reallocate budget

REVIEW

Report
Learnings doc

CAMPAIGN ASSET MAP

Every asset tracked in one place.

Hero creative

✓ APPROVED

Instagram carousel

IN REVIEW

Launch video

GENERATING

Email campaign

✓ APPROVED

TikTok series

DRAFT

Ad creative

NOT STARTED

Landing page

✓ APPROVED

LinkedIn post

SCHEDULED

POST-CAMPAIGN LEARNING

Every campaign makes the next one sharper.

Campaign Results

2.8M

Total Reach

112k

Engagements

3,240

Conversions

4.2×

ROAS

STRONGEST CONTENT

TikTok product demos — 3× avg engagement

WEAKEST CONTENT

Facebook text posts underperformed by 40%

AUDIENCE FINDINGS

28–35 female segment drove 62% of conversions

RECOMMENDATIONS

Shift 20% budget to TikTok in next cycle

Stored in campaign intelligence →

PLATFORM POWERS THIS

The full chain for campaign planning.

Pulse

Discover market context and conversations

Radar

Analyse competitor campaigns and positioning

Sim

Simulate audience response to campaign directions

Studio

Generate all campaign creative assets

Social

Schedule and publish across all channels

Live

Monitor campaign performance in real time

YOU MAY ALSO NEED

Content Creation Audience Intelligence Marketing Automation

Plan it. Test it. Build it.
Launch it. Learn from it.

Every campaign starts here. One workspace, end to end.

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