SOLUTIONS // COMPETITOR INTELLIGENCE

Watch the category. Find your opening.

Turn competitor activity and market movement into context your team can actually use.

YOURBRANDCOMP ACOMP BCOMP CCOMP DCOMP ENEW CAMPAIGNPOSTING SURGENEW MESSAGEENGAGEMENT SHIFT

WORKSPACE

Know what every competitor is doing.

⚠ NEW CAMPAIGN DETECTED

RECENT ACTIVITY

2h agoLaunched summer sustainability push across paid social
5h agoPublished 3 new blog posts targeting "eco fashion" keywords
1d agoIncreased posting frequency on Instagram to 2x daily

CONTENT THEMES

SustainabilityQualityHeritageCommunity

PRIMARY CHANNELS

Instagram
Email
YouTube

FREQUENCY

14 posts/week

CAMPAIGN STATUS

ACTIVE

MARKET VIEW

See the whole market in one view.

METRICYour BrandComp AComp BComp C
Primary TopicsInnovation · Quality · StorySustainability · HeritageValue · CommunityTrends · Aesthetics
Primary ChannelInstagram · EmailInstagram · YouTubeYouTube · LinkedInTikTok · Instagram
Weekly Posts1014721
Avg Engagement4.2%3.8%2.9%5.1%
Campaign ActiveNoYesNoYes
PositioningQuality-led innovationHeritage sustainabilityValue and trustTrend-led aesthetic

CONTENT ANALYSIS

Understand how competitors use content.

COMPETITOR A

Educational
72%
Product
85%
Promotional
60%
Community
40%
Thought Leadership
55%
Trend-led
GAP

COMPETITOR B

Educational
90%
Product
50%
Promotional
70%
Community
75%
Thought Leadership
80%
Trend-led
GAP

COMPETITOR C

Educational
GAP
Product
70%
Promotional
65%
Community
80%
Thought Leadership
GAP
Trend-led
95%

GAP DETECTION

The useful question isn’t only what they’re doing.

It’s what they’re not.

COMP ACOMP BCOMP CUNDERSERVEDTERRITORY

Educational deep dives

AUDIENCE INTEREST HIGHCOMPETITOR COVERAGE LOW
OPPORTUNITY

Community-first content

AUDIENCE INTEREST HIGHCOMPETITOR COVERAGE LOW
OPPORTUNITY

Long-form value guides

AUDIENCE INTEREST MEDIUMCOMPETITOR COVERAGE VERY LOW
OPPORTUNITY

WORKFLOW

React with intelligence, not imitation.

1

ACTIVITY DETECTED

Competitor content and campaign signals identified

2

AUDIENCE RESPONSE ANALYSED

How their audience is reacting to the activity

3

MARKET CONTEXT CHECKED

Where this activity sits in the wider category

4

RELEVANCE ASSESSED

Whether this matters for your brand specifically

5

OPPORTUNITY IDENTIFIED

Gaps and angles that emerge from their move

6

ORIGINAL RESPONSE DEVELOPED

Your direction — informed by them, not copied

MONITORING

Stay ahead without manual monitoring.

New campaign detected

Alerts when a competitor launches new campaign activity

Messaging changed

Detects shifts in how competitors position their brand

Publishing spike

Notifies when posting frequency increases sharply

New topic appearing

Identifies emerging topics entering competitor content

Engagement shift

Tracks unusual engagement changes on competitor posts

New opportunity

Flags underserved areas where competitors are absent

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OUTPUT

Intelligence without action is just information.

COMPETITOR INSIGHT

Competitor A launched sustainability campaign. Audience engaged but questioning authenticity.

ORIGINAL CAMPAIGN DIRECTION

Your angle: lead with verified impact proof — what competitors can’t claim.

PLATFORM

Platform that powers this

Radar

Competitor tracking and market signal detection

Pulse

Audience signal and category conversation mapping

Sim

Simulate audience response to your proposed direction

Studio

Create original content from intelligence context

YOU MAY ALSO NEED

Audience Intelligence →
Campaign Planning →
Content Creation →

See the movement. Decide your own move.

Intelligence that informs original thinking — not imitation.